AEBEK HYPERSCALER VELOCITY FRAMEWORKÂ Â
Turning hyperscaler marketplaces into your strongest sales channel
Cut through complexity, unlock hyperscaler ecosystems, and accelerate your marketplace success with a structured, hands-on approach.
With our deep insider expertise, direct access, and strategic execution, we ensure your ISV doesn’t just participate in the marketplace – you dominate it.
Faster deals. Bigger opportunities. Sustainable growth.
Accelerated Co-Sell & Marketplace Growth
Optimized Deal Execution & MACC Unlock
Scalable, Partner-Led Revenue Expansion
Consulting Engagement
Phase 1: Engage (2 – 4 weeks | 20 – 40 hours)
Objective: Establish foundational marketplace readiness and align with Microsoft sellers and partner ecosystem.
Market Positioning & Readiness Assessment (5 – 10 hours)
Evaluate current marketplace listings, co-sell eligibility, and cloud commit alignment.
Identify gaps in Microsoft seller engagement and marketplace incentive utilization.
Microsoft Seller & Partner Mapping (5 – 10 hours)
Introduce ISVs to the most relevant Microsoft sales teams. Establish warm introductions through our Microsoft network to accelerate co-sell traction.
Marketplace Strategy Workshop (10 – 20 hours)
Develop a customized GTM plan focused on Multiparty Private Offers, MACC alignment and co-sell best practices. Define a co-sell narrative and engagement playbook tailored for Microsoft sellers.
Phase 2: Embed (4 – 6 weeks | 40 – 60 hours)
Objective: Optimize marketplace execution, integrate ISV sales motions with Microsoft and build a repeatable deal structure.
Co-Sell Execution & Pipeline Acceleration (15 – 25 hours)
Embed ISV solutions into Microsoft’s co-sell pipeline through targeted field engagement. Develop deal framing strategies that align with Microsoft’s seller incentives.
Marketplace Listing & Pricing Optimization (10 – 15 hours)
Implement Multiparty Private Offers and Private Pricing models to maximize deal closure. Optimize Azure MACC positioning to unlock customer commit spend.
Sales Enablement & Internal Process Alignment (15 – 20 hours)
Train ISV sales teams on navigating Microsoft’s co-sell and marketplace programs. Build internal workflows for smooth deal execution within Microsoft Marketplace.
Phase 3: Expand (4 – 6 weeks | 40 – 60 hours)
Objective: Scale marketplace success by driving partner-led sales, leveraging ecosystem incentives and automating growth.
Partner-Led Growth Strategy (15 – 25 hours)
Build a partner sales motion to drive marketplace transactions via reseller and SI networks. Establish relationships with top marketplace-focused Microsoft partners.
AI-Driven Marketplace Analytics & Performance Tracking (10 – 15 hours)
Implement data-driven insights for deal velocity tracking and pipeline forecasting. Identify expansion opportunities through cloud commit burn-down strategies.
Ongoing Marketplace Success Framework (15 – 20 hours)
Establish long-term co-sell engagement playbooks and incentive tracking.Build an automated deal qualification and submission process to scale marketplace revenue.
Key benefits
Unmatched Access to Microsoft’s Sales Engine
Most ISVs struggle to get real traction in Microsoft’s ecosystem. With HVF, you get direct connections to Microsoft sellers, curated introductions, and a tailored co-sell motion, ensuring your solution is seen, pitched and prioritized.
Turn Cloud Commit Budgets into Revenue
Enterprise buyers are under pressure to burn down their Microsoft cloud commits but without the right strategy, your ISV won’t capture that spend. HVF aligns your offers with MACC eligibility and Microsoft incentive programs, making your marketplace listing the obvious choice.
Master Multiparty Private Offers & Co-Sell
Private offers drive over 70% of hyperscaler marketplace sales, but most ISVs fail to leverage them effectively. HVF ensures you price, package and position your deals for maximum impact, closing bigger transactions faster, with fewer hurdles.
Build a High-Impact Partner-Led Sales Motion
By 2027, more than 50% of marketplace transactions will flow through partners. HVF embeds your ISV into the right resellers, GSIs and Microsoft-focused channel networks, driving scalable revenue beyond direct sales.
Data-Driven Marketplace Performance
Winning in hyperscaler marketplaces isn’t just about getting listed, it’s about visibility, positioning and iteration. HVF provides real-time pipeline analytics, deal velocity tracking and co-sell success metrics, so you can continuously refine and scale.
contact us
We’re happy to answer any questions you might have.