TEAM
OUR PEOPLE
what sets us apart
 At Aebek, we are more than consultants, we are hyperscaler insiders, GTM strategists and marketplace navigators dedicated to helping ISVs win. Our team brings together deep expertise in co-sell, channel sales, enterprise procurement and hyperscaler partnerships, ensuring that our clients don’t just list on marketplaces — they thrive in them.
With backgrounds spanning Microsoft GTM leadership, defence, public and private sector enterprise sales and strategic consulting, we understand the real challenges ISVs face when trying to align with hyperscaler sales teams, unlock cloud commit budgets and scale through partner-led growth.
We work alongside our clients to accelerate their marketplace strategy, execution and optimisation— cutting through complexity and turning hyperscaler ecosystems into high-velocity revenue channels.
Aebek’s people don’t just advise — we deliver.
Oliver Morgan
Partner
Oliver has spent nearly a decade helping ISVs break into and scale within hyperscaler marketplaces, working closely with Microsoft, AWS, and Google Cloud.
As a GTM and co-sell strategist, he has guided over 350 tech companies through the complex process of aligning with cloud provider sales teams, leveraging private offers, and unlocking customer cloud commit budgets.
He’s worked on the ground with ISVs, structuring marketplace-first sales motions, refining pricing strategies for cloud marketplaces, and integrating co-sell incentives into existing revenue models. He understands how to navigate the internal politics of cloud providers, position ISVs for hyperscaler-led deals, and build scalable marketplace GTM strategies that drive sustained growth.
At Aebek, Oliver’s mission is clear: help ISVs move beyond just listing their software and turn hyperscaler marketplaces into their strongest sales engine. He works hands-on with founders, sales teams, and alliance leaders to ensure their solutions aren’t just another product in the cloud marketplace—they are the go-to choice for enterprise buyers.
Tor Gullan
Partner
Tor has spent his career at the intersection of enterprise technology sales, public sector procurement, and partner-led growth strategies.
Having held senior roles at Atos, Dell EMC, Resilient plc and the Ministry of Defence, he has deep experience navigating complex procurement landscapes, structuring high-value IT and SaaS deals, and building trusted sales relationships with government and enterprise clients.
Tor understands the real-world roadblocks that slow down marketplace adoption—from internal resistance in procurement teams to the difficulty of integrating private offers with existing enterprise contracts. His strength lies in simplifying these challenges, aligning ISVs with strategic partners, and building sales models that make hyperscaler marketplaces a frictionless, high-revenue channel.
At Aebek, Tor focuses on helping ISVs break into larger, high-value deals by aligning them with the right Microsoft, AWS, and Google Cloud sales and partner teams.
His work ensures that ISVs not only navigate hyperscaler marketplaces effectively but become embedded in the long-term buying strategies of enterprise customers.
MEET US HERE
LONDON, UK
Aebek, 2 Kingdom St, Paddington Central, London W2 6BD